How Marketers can Defeat ISIS

The Islamic State has become the box office busting sequel of Al-Qaeda, not just for it’s military conquests but for also creating one of the most effective marketing campaigns in military history. And it shows, it’s enemies have bought the hype that the Islamic State is bigger and stronger than it actually is. Not to mention a recruiting campaign that is recruiting fighters as fast as the US can bomb them. Suffice to say IS does marketing right, and it’s tactics offers the lessons to defeat it.
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What Coca-Cola can Teach about Creating Characters

Coca-Cola’s recent ad went viral (13 million views on YouTube) and watching it it’s not hard to see why. As a social experiment about the strength of prejudices based on appearance, it was wonderfully done (especially with the rising islamophobia around the world). It isn’t until the end that the free-coke-for-everybody promotion comes out, and it becomes an ad. Normally just an ad would be disappointing, but it’s not. It’s a great ad because it’s still an awesome social experiment in itself and a characterization of Coca-Cola as a can.
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Three Content Marketing Lessons from “Ant-Man” Marketing Campaign

Ant-Man is being released, and will likely to be a stunning success with no small help from it’s marketing. With an incredible (ant-sized) marketing campaign, Ant-Man has everything that content marketing should be.
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Trump Caricature

Why we Love to Hate Donald Trump

American politics has always been an entertaining to watch; not for domestic or foreign policies put forth by candidates but also examining the juicy details of their personalities. And one of the most popular characteristics that a candidate can exhibit is the crazy kind or the cloudcuckoolander.
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