The Reporter Shooting: A First-Person Narrative of Extremism

Recently, a reporter and a cameraman were killed on live TV, by a disgruntled ex-employee who committed suicide thereafter. Killing people on camera isn’t the newest phenomenon. In 1960 a Japanese politician was stabbed with a Wakizashi on national television. What makes this shooting so shocking is that, this was done. What’s changed is that the video is from the First-Person perspective of the shooter, Vester Lee Flanagan, a video he uploaded on YouTube for the world to see as well as shared his crime all over Social Media. Flanagan was no better or worse than other public shooters. However he introduced a new perspective of public crime and showed the dark side of social media.
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What “Nazi” can teach about picking Keywords

Recently treasure hunters claimed to have found an armoured train full of Nazi loot in Poland, which was lost since 1945. While exciting in itself, because it is a “NAZI” train full of loot, had it blow up social newsfeeds. Though this isn’t a surprise. as a keyword, “Nazi” is a great example of choosing keywords for any piece of content.
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How Fallout Shelter fails as a Videogame

Fallout Shelter has been recently released for Android, a freemium mobile that picked up $5.1 million on the first two week as an IOS app. It’s purpose is to be a cute marketing tool for Bethesda’s upcoming Fallout 4 (So excited :D), play a couple hours for its novelty but don’t get hooked onto it. As smarter people have pointed out, it’s a shallow game experience that will take time (and even money) and leave you nothing but a somewhat empty feeling. It didn’t have to be. It’s set in one of the most creative post-apocalyptic universes in video game history and could have been so much more. Here’s how.
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hitchbot feature image

Why Hitchbot needed Social Media to Exist

If you hadn’t been keeping up with your Facebook newsfeed, HitchBOT, a great social experiment on a hitchhiking robot was brutally beaten up in Philadelphia, ironically the City of Brotherly Love. A shame yes, but that he reached so far, travelling through Canada and through Europe with nary a scratch (except America)  says a lot about human nature and the power of social media to deliver a story.

HitchBot starting Journey

HitchBOT is the answer to the question: Is it possible for a robot, that can’t move, to hitchhike across Canada. The answer is yes and it took an existence in social media to make it happen.
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Why Ads need Shock Value

Why Safety Ads need Shock Value

When ads go viral, it’s often because they aren’t so much an ad but a short film with decent shots for the Oscars. Take At&T’s recent distracted driving ad, “Close to Home | It Can Wait”, with more than 3 million times on YouTube. Check it out below.
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