Why only Nostalgia could power the Star Wars Battlefront Ad

If you haven’t watched the new Star Wars: Battlefront ad by Playstation watch it. Even if you aren’t interested in playing the game, watch it. Here let me make it easy for you.


For an ad, it’s got a great narrative arc, a very focused message and most of all touches on the major source of Star Wars Fandom: Nostalgia. And while we may laugh on how thickly nostalgia has been used it works. Nostalgia the reason why the prequel trilogy and the now upcoming The Force Unleashed movie are killing pre-ticket sales. It’s a great example of the power of motivation that one would clearly understand leaping out a skyscraper onto an X-wing and why an ad’s success is dependent on choosing the right motivation.
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Defeats, Blue Jays, Narrative is Power

Why the Blue Jays needed to lose to be popular

Jose Bautista’s bat-flip like a tomahawk will be marked down as one of the many high points of the Blue Jay’s 2015 season. For a city and a team that has suffered a dearth of sports victories for over a decade, it was well-needed with #cometogether being Toronto’s rallying cry. However The Jays needed those defeats, those losses to make the emotional impact of their near storyific rise.
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Why Extremists love Narrative Marketing Feature Image

Why Extremists love Narrative Marketing

I once had a conversation with a friend of mine, who told me about her grandfather who lived through Mussolini’s Italy and believed it was the greatest time of Italy’s history. One could immediately dismiss such thinking as antiquated thinking of a befuddled old man. However that still doesn’t hide the fact that extremist states were formed with the collective permission of their citizens, and that die-hard attitudes fascists was a thing during the closing years of World War 2. Maybe it was the economic benefit, one of the “lucky few”, me and my friend (thankfully) weren’t there to witness it. My personal opinion? That Hitler and Mussolini were popular for creating one of the most compelling narratives of their generation.
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Why Political Email Marketing are like Bad Blockbusters

With the Federal elections coming up (Canadian ones for all my American readers) all the parties have been busy debating, smiling all around and kissing babies. Email Marketing is a tactic which political parties are using and by political parties, the Liberals and the NDP (the Conservatives are curiously absent). However after months of the orange and red cluttering my inbox, the only thing differentiating them is their colours and that they are the email equivalent of an empty blockbuster flick, probably directed by Michael Bay.
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