Why only Nostalgia could power the Star Wars Battlefront Ad

If you haven’t watched the new Star Wars: Battlefront ad by Playstation watch it. Even if you aren’t interested in playing the game, watch it. Here let me make it easy for you.

For an ad, it’s got a great narrative arc, a very focused message and most of all touches on the major source of Star Wars Fandom: Nostalgia. And while we may laugh on how thickly nostalgia has been used it works. Nostalgia the reason why the prequel trilogy and the now upcoming The Force Unleashed movie are killing pre-ticket sales. It’s a great example of the power of motivation that one would clearly understand leaping out a skyscraper onto an X-wing and why an ad’s success is dependent on choosing the right motivation.
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The First Post (don’t worry they’ll get creative as time goes on)


I’m Joshua P’ng and this is my Writer’s blog. I haven’t been doing this Writer’s thing very long, three years and I haven’t been promoted to Author yet. But in time perhaps you’ll hear more about me. So, writer’s blog, specifically my writer’s blog I’ll be posting a couple things

-Writing things related i.e. reviews, tips, exercise, whatever I can think of at 3 in the morning and a deadline

-Stories and the pop (and sometimes cult) culture we love

-how stories play a role in the world we care about

So to start I’ll post an inspirational quote that would make the world a better place if the world had it tacked up in front of its desk to look up to at 3 in the morning.

“It is not the critic who counts: not the man who points out how the strong man stumbles or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly, who errs and comes up short again and again, because there is no effort without error or shortcoming, but who knows the great enthusiasms, the great devotions, who spends himself for a worthy cause; who, at the best, knows, in the end, the triumph of high achievement, and who, at the worst, if he fails, at least he fails while daring greatly, so that his place shall never be with those cold and timid souls who knew neither victory nor defeat.”

Theodore Roosevelt