How Marketers can Defeat ISIS

The Islamic State has become the box office busting sequel of Al-Qaeda, not just for it’s military conquests but for also creating one of the most effective marketing campaigns in military history. And it shows, it’s enemies have bought the hype that the Islamic State is bigger and stronger than it actually is. Not to mention a recruiting campaign that is recruiting fighters as fast as the US can bomb them. Suffice to say IS does marketing right, and it’s tactics offers the lessons to defeat it.
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Can Product-Placement enhance Jurassic World?

Jurassic World is coming out, and has engaged with viral marketing, including an In-universe website and a cute publicity stunt, with Jurassic Park’s infamous transport crates conspicuously placed in a London train station. However Universal Pictures isn’t the only one advertising Jurassic World, as Samsung has signed up to have product-placement added into the movie. Interspersed between raptor taming and Dino DNA, will be Samsung tech.
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