What Coca-Cola can Teach about Creating Characters

Coca-Cola’s recent ad went viral (13 million views on YouTube) and watching it it’s not hard to see why. As a social experiment about the strength of prejudices based on appearance, it was wonderfully done (especially with the rising islamophobia around the world). It isn’t until the end that the free-coke-for-everybody promotion comes out, and it becomes an ad. Normally just an ad would be disappointing, but it’s not. It’s a great ad because it’s still an awesome social experiment in itself and a characterization of Coca-Cola as a can.
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