Why Video Game Marketing is developing a Narrative

Videogame trailers are usually a predictable affair. The announcement trailer, the gameplay trailer, the story trailer, the multiplayer trailer etc. And they’re all aping movie trailers with cuts of gameplay and big flashy words. However, video game marketing are evolving beyond movie trailer and into something smarter. Below are why videogame marketing are becoming narratives in their own right.
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How Fallout Shelter fails as a Videogame

Fallout Shelter has been recently released for Android, a freemium mobile that picked up $5.1 million on the first two week as an IOS app. It’s purpose is to be a cute marketing tool for Bethesda’s upcoming Fallout 4 (So excited :D), play a couple hours for its novelty but don’t get hooked onto it. As smarter people have pointed out, it’s a shallow game experience that will take time (and even money) and leave you nothing but a somewhat empty feeling. It didn’t have to be. It’s set in one of the most creative post-apocalyptic universes in video game history and could have been so much more. Here’s how.
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