Why PR crisis are solved with a Villain Redemption

The Internet’s newest villain of the week came in the form of Martin Shkreli, ex-hedge fund manager and pharma investor, who recently raised the price of a parasite-fighting drug from $13.75 to $750. Prescription drug price increases are nothing new in the pharmaceutical world. While morally questioned, price increases are not illegal and often pass by unnoticed by the general public. However when it went public Martin Shkreli shot himself in the foot and kept shooting himself in the foot by using his twitter account like Hitler commanding the Wehrmacht. Getting into needless arguments with other twitterers, making insensitive tone-deaf responses to his business decision have all led to a visceral reaction from the internet.
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