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How Superpowers and Plot Twists can make Persuasive Ads

French agency Les Gaulois, recently released an ad about a boy with a  mysterious superpower. It hasn’t exactly been igniting the internet; which is a shame because beyond a boy with a cute voice, great production, and has one of the best plot twists since the Sixth Sense. Watch it below because Spoiler: SPOILER warnings afterwards.


The Narrative supports the Plot Twist

A good plot twist encourages another viewing of the movie, just to catch all the bits in the movie that would make you go “ooh so that’s why she slapped him with a fish”. In the Sixth Sense, there were numerous clues foreshadowing the big reveal of ANCIENT SPOILER: Bruce Willis is Dead. In ACADOMIA – GEORGE, the intermittent portrayals of George as someone else or him inserted into the situation is how he see’s himself, whether as George or riding behind the eyes of another character depending on what he’s reading.

The Sixth Sense, Malcolm & Crowe

Plot Twist supports the Narrative

Like any good narrative element plot twists are meant not just to be shocking in itself but shock the characters and the entire narrative. In the Prestige, a central theme is illusions and how they are always hidden right before us. ANCIENT SPOILER ALERT Christian Bale had a double who was his assistant, hanging in the background of practically every scene while Christian Bale’s awesome jawline kept us fixated on him. Acadomia – George is about learning, primarily with his books. It’s a nod to a nearly forgotten cliche of how books do take us on adventures of learning new things and excitement, and leading us to the ad’s conclusion that academic support is awesome.

The Prestige, Borden & Fallon

Plot twists have always been a fickle beast, done poorly and it was just a cheap shot that more confuses the audience. Case in point the genre of plot-twist movies that spawned from the Sixth Sense, never understood why the Sixth Sense was so great, including M Night Shyamalan as can be explained by the fall of his career. But done right and they can utterly knock an audience to it’s knees in reaffirming a sense of perspective. It’s why George is so persuasive; by controlling our perspective, it proves to us that it’s right.